The ability to focus is the foundation for creativity – This is how Salomaa Group’s creative minds became Focus Tigers.
Who
Salomaa is the largest Finnish marketing and communications group, comprising following companies: Dagmar, SEK, Kaski Agency, Quru, RADLY and Salomaa Yhtiöt.
Why Focus Tiger
Operating in a fast-paced industry, the creative minds of Salomaa Group face continuous interruptions from both customers and internal channels. Ad hoc tasks and the necessity to respond to customers quickly pose challenges to focus.
Yet, concentration is the core skill of creative and quality work highly valued by the Salomaa Group.
Improving focus, productivity, and well-being became a priority for Salomaa Group, making them choose the neuroscience-based Focus Tiger program for improving focus on both individual and organizational levels.
Challenges
- Constant multitasking and high stress
- The need to be available to customers and colleagues
- Lack of focus time even though high-quality work demands it
Recognizing the need for change, Salomaa Group wanted to focus on brain health and find better ways to work sustainably.
What we did
Salomaa Group started the six-week Focus Tiger online program for improving concentration. In addition, Focus Tiger participants were divided into smaller groups for group coaching sessions led by Silta Education’s Focus Coaches.
In a nutshell, in the Focus Tiger Program Salomaa Group’s brain workers grow from a Tiger Cub into a Focus Tiger. They learned the practical tools and strategies to
- Improve the skill to focus and manage distractions
- Build smart habits to improve focus points on a daily basis
- Reduce multitasking and find a healthy tech-life balance
- Manage stress and recovery
Through 10-minute daily learning sessions and the implementation of neuroscience-based Focus Tiger tools, participants learned how to impact brain chemistry and improve cognitive performance, e.g. through
- taking regular brain breaks
- getting daylight in the morning
- improving sleep and increasing the number of daily steps
- managing wandering thoughts during focus work
- reducing stress in minutes
- not multitasking in meetings
Results
After graduating from the Focus Tiger program, Salomaa Group’s Focus Tigers witnessed impressive improvements:
100% of participants would recommend the program to a colleague.
100% found the content timely and relevant.
75% reported a reduction in multitasking.
75% experienced an improved feeling of accomplishment.
75% noted an enhanced ability to be present in their work.
Participants learned habits that enhance focus and productivity. Moreover, with the help of Focus Coach, they created guidelines for the Focus Culture and common ways of working to support everyone’s cognitive productivity and well-being.
Feedback
“The program motivates to take action. The short materials are great for people who struggle to concentrate. The discussions with the Focus Coach offer new insights and create a supportive atmosphere.”
“Overall, it was a positive experience. The content is well-grounded in brain research, showing how various activities impact the brain.”
“This knowledge could benefit anyone engaged in expert work. Moreover, discussions about cultivating a common focus culture drive our work community toward the Focus Tiger mindset.”
“The Focus Tiger program has been eye-opening and motivating also for my personal life.”
Participants liked how the Focus Tiger program helped them stay focused at work. They found the mix of brain research and practical tips super helpful. They agreed that creating a focus-friendly culture in the organization is key to cognitive productivity and low levels of chronic stress.
Follow us to explore practical tips and insights to help you thrive in the jungle of modern life as Focus Tigers. ?? We make you focus.
Interested in making your team Focus Tigers? Contact us here!
